Customers searching for design help can simply sign up in three steps, inform

Once the challenge posted on the site, designers have around 7 days to submit their design concepts, from which by the end of the design concept, the customer can choose the winning design.
Through this very innovative platform, which was created by designers for designers, companies can easily find access to professional designers and rapid solutions to their design problems, without having to choose a particular specialized company that would take most of the time longer to solve the problem and charge more to the client. Designers are given the advantage of signing up to the website for free and then accessing what could be called a worldwide “job platform”, since they can submit their concepts to all of the posted challenges. Moreover through customer feed-back, or chatting with other designers, the latter can progress in their work and know-how.
99design.com is offering its services to companies around the world, no matter its size or nature of business. The design platform gains its revenue through the subscription fee when customers post their design projects to the website.
The business model used by 99design.com is unique to the web. There is no possibility outside the virtual world to unite so many creative designers with such a great number of companies in need of design help.
Most businesses need to cut back on their budgets and are looking for creative new ways of finding original products, or designs, without having to pay a maximum. Since the website goes with the actual trend of crowdsourcing, a trend which will certainly find an increased usage in the years to come, 99design.com is unquestionably here to last.
Most businesses need to cut back on their budgets and are looking for creative new ways of finding original products, or designs, without having to pay a maximum. Since the website goes with the actual trend of crowdsourcing, a trend which will certainly find an increased usage in the years to come, 99design.com is unquestionably here to last.

For the moment 99design.com seemingly only revenue source is the $39 USD fee for companies launching their design challenges. To increase their revenue and further extend their business they could start offering online “tutorials” or “classroom-like” sessions for those young designers who would like to learn or get tips from winning designers of the platform.
Another very simple way of increasing their revenue would be by allowing advertising on their website or simply translating the website into several other languages to make the site more accessible to companies and/or designers who do not necessarily speak fluent English.
The community and crowsourcing approach could certainly be used in other areas. Why not in the software industry for instance? Companies looking for a software, solving precise needs can post their challenges and programmers around the globe can submit their solutions.
It would also perfectly suit into the music business, for companies looking for jingles to go with their advertising clips for instance.
Another way of using the crowdsourcing and community business model is d
isplayed by Geniusrocket.com. The company offers creative services for challenges concerning videos, graphic design and plain ideation, such as slogans and company or product names.

As mentioned earlier, as the need for fresh, creative ideas for less money evolves, crowdsourcing will find its way in many different industries.
Very comprehensive description about 99 designs
ReplyDeleteClearly descrived everythings. What a good analysis it is?
As David said your analysis is very comprehensive. Although I think you forgot 2 other revenue types for 99designs:
ReplyDelete1. 10% margin for the handling fees.
2. "premium" services such as the promotion of contests on other websites.
Headline is a good summary - excellent application to music, where too many creatives are waiting to be discovered. True not all revenues sources were covered - also, they could license the platform.
ReplyDeleteTrouble getting into your Netvibes.