What is InnoCentive @ Work?
InnoCentive at work is first of all looking for a solver inside the firm. InnoCentive believes that a company does normally not know how much they already know, so only if an internal solution cannot be found, the outisde network is brought into play.
Why is it innovative?
Normally companies used only a specific department (for instance R&D) to try to find solutions for their problems. With InnoCentive @ Work, everybody in the company is asked to share brains and find the most appropriate solution. This is moreover less expensive for the company, since the employees already work for the business. Furthermore it has the advantage that the employees have insider knowledge, the outside network does not have.
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